Popular in the desert before seeing gold

Release Time：November，01，2012  VIEW:3113

Foshan Fulln Chemical launches personalized glazes such as sandstone, fully polished glaze, wood grain tiles, etc.

"Building Materials Weekly"-Qiu Xiang


On the occasion of Foshan Fulln Chemical launch in Rimini, Italy, what preparations did Fulln Chemical do? Which products and technology will you bring to the exhibition? Recently, this magazine visited Fulln Chemical to discuss the trend of the pottery industry with the senior officials of Fulln Chemical, while listening to the present and future of Fulln Chemical.

Actively participate in international competition

Fulln Chemical has participated in the Italian Rimi Pottery and Chemical Industry Exhibition for three consecutive times. The general manager of Fulln Chemical believes that China is a big country in ceramics, and Foshan is the most important ceramic product area in the country. Its R&D innovation has been leading the country and has become a barometer leading the trend of the ceramic market. As a result, Foshan ceramics technology should also go out and participate in international market competition.

Participating in the Biennial Rimini Pottery Machinery and Chemical Industry Exhibition is actually the best way to promote the Fulln Chemical brand. In each exhibition, Fulln Chemical innovative process technology has attracted ceramic buyers from all over the world. In each negotiation, it is actually an exchange and discussion of process technology. At the same time, Fulln Chemical also actively participates in the annual Guangzhou Ceramic Industry Exhibition, using the two major exhibitions, Rimini and Guangzhou, as a stage for contacting international buyers and communicating with them, interacting and cooperating.

According to the high-level introduction of Fulln Chemical, the work of the Rimini Pottery Machinery and Chemical Industry Exhibition this month is ready. Fulln Chemical has enough confidence to compete with international counterparts, and it will bring glory to Chinese ceramics to the world.

Expand product exports

Through the accumulation of customer resources, Fulln Chemical has the conditions to expand exports. While Fulln Chemical is doing a good job in domestic marketing on one side, it has achieved good results in export performance. According to Fulln Chemical export department, the ratio of domestic and foreign sales of Fulln Chemical was 1:1 in the first half of this year.

For 14 years since its establishment, Fulln Chemical has been insisting on R&D and innovation, and has been promoting the development of science and technology, and has become an innovative color glaze enterprise. The imitation marble glaze was launched in 2009 and 2010, the imitation wood-grain tile glaze was launched in 2011, and the ink-jet wood-grain glaze was launched in 2012, leading the development of the industry in high-end glaze technology. Part of the process technology even reached the international leading level.

At present, more than 50% of Fulln Chemical products are exported to Italy, Spain, the Middle East, Southeast Asia, Japan, Brazil and other countries and regions. Fulln Chemical will participate in the Rimini exhibition this time and will bring sandstone series, full polished glaze, inkjet wood grain series and other craftsmanship to the exhibition.

Research and develop personalized products

The reason why Fulln Chemical technology is so popular with overseas customers is to a large extent closely related to the R&D and innovation it promotes. Fulln Chemical Technology Director Wu believes that as an upstream enterprise of ceramic enterprises, it is the responsibility to promote the development of the industry, that is, to accelerate the investment of R&D funds and develop personalized products in a targeted manner. For example, the sandstone series of glazes developed for the Middle East broke through the bottleneck of pattern texture and color development, and achieved the effect of beautiful texture. Once the product test model tiles were launched, they received hot rods from merchants in the Middle East.

It is understood that Director Wu has worked in a well-known domestic ceramic company for many years and has been engaged in the research and development of ceramic tile products. He is very sensitive to the texture, color, color number and other technical points of the ceramic tile products, because he is very demanding on the development and application of glazes. , It is required that each batch of glaze must strictly meet the technical requirements in order to play the best level in the large-scale use of ceramic enterprises. For example, the sandstone series glaze must reflect the luster of quicksand, smooth and delicate lines in nature, like moving clouds and flowing water, so that people can imagine the camel bells of the desert and the Silk Road where Chinese and Western cultures blend. Sunshine and sands reflect each other, let time and beautiful scenery shine in people's hearts. It is conceivable that such sandstone tiles are laid on the beloved homes, and they are full of gold and beautiful.

For example, for the glaze of fully polished glaze and inkjet wood grain tiles, Fulln Chemical has broken through many technical difficulties. The whole polished glaze is based on the theme of imitating natural stone. In order to achieve the natural glossiness of the glaze and the natural stone, and the level of the three-dimensional effect it expresses, a lot of manpower, material and financial resources have been invested to properly grasp the performance effect of the glaze. After repeated research, Fulln Chemical has become one of the best suppliers of all-polished glazes in the industry. At the same time, new breakthroughs have been made in the research and development of inkjet wood grain glazes, which are widely used by ceramic companies.